Frequently Asked Questions
We’ve rounded up the answers to the things people ask us most. Still stuck? Reach out. We’re always happy to answer any questions.
Our Food
Why should I feed raw?
Because real food matters. Raw means whole food with the nutrients your dog or cat needs to live a long, healthy life and feel their best.
We’re not chasing trends or tossing around buzzwords. We’re here because we believe pets deserve more than just survival. With rising rates of obesity, cancer, and diabetes in pets, the science is clear. Raw, fresh food supports better health. Overprocessed pet food and harsh manufacturing methods contribute to the problem.
Whether your pet is picky, dealing with a health issue, or eats anything you put in front of them, we’ve seen what raw can do. In our own dogs and cats. And in the many thousands across the country who eat Rebel Raw every day.
We’re not here to impress. We’re here to set a new standard. Real food. Raw food. Simple, honest, and made with purpose.
What does raw mean to Rebel Raw?
At Rebel Raw, we believe cats and dogs thrive on the food they were born to eat. Raw feeding isn’t a trend. It’s a return to nature. It’s about giving your dog or cat what their bodies were built for: real, unprocessed, nutrient-rich food. No fillers, no fakes, no compromises.
We make the food nature intended: real, raw meals crafted from fresh produce, premium cuts of meat, bone, and organs.
How much should I feed?
Our feeding guidelines are based on average caloric needs. These recommendations are a starting point for determining how much food to feed. Keep in mind that every dog and cat is different—just like people, each have unique metabolisms and nutritional needs.
Where are your ingredients sourced and your food made?
Every ingredient we use is human grade and USDA inspected and approved. We source our ingredients from esteemed restaurant suppliers, local farms, and dedicated human food purveyors, ensuring each batch is as nourishing as the meals we first crafted for our cats and dogs.
Every meal is prepared fresh in our FDA commercial food kitchen in Atlanta, Georgia. We never outsource your pet's nutrition to third parties. No outsourcing or co-packers are ever used. We believe in taking care of each step of the process so we can inspect every ingredient, rigorously test for safety, and provide only the highest quality meals from small batches.
How do you formulate your recipes?
Our fresh, raw food is scientifically formulated with professional pet food formulators. Their qualifications include DVMs, Certified ACNs, canine and feline nutritionists and nutrition researchers.
All of our foods (except our products that have the word "Grind" in the name) are formulated to meet or exceed AAFCO standards. Detailed nutrient analyses, including kilocalories, are available in the details section of each product. See our Nutritional Data page to view all the nutrient analyses for all our foods.
Is Rebel Raw organic? And is the meat hormone and antibiotic-free?
We use organic ingredients where we can as we strive to balance premium quality with affordability, ensuring that the benefits of real, raw food remain accessible.
All of our meat is raised without hormones or growth-promoting antibiotics. We also do not use any proteins from animals that have been vaccinated with mRNA vaccines.
We are constantly curating ingredient sources to find the best possible quality coupled with affordability.
How do you ensure your raw food is safe?
Here at Rebel Raw, keeping your pets' food safe and nutritious isn't just a priority—it's our mission. We start things off by ensuring every ingredient we receive from our purveyors is completely free of harmful pathogens. That's right, we only use the finest, human-grade USDA inspected and passed ingredients, which are all sourced, prepared, and packaged in our very own Atlanta commercial kitchen. No outsourcing, no co-packers, just our dedicated team ensuring your pet's food is held to human food standards—every single day, every single batch.
But we're not just about meeting standards, we aim to exceed them. We rigorously test batches of food and our production area for pathogens. We're committed to serving food that's as safe as it is nutritious, because, at the end of the day, your pets are part of our Rebel Raw family.
And speaking of nutrition, we don't compromise on the quality of our food by resorting to unnatural processing methods like HPP or irradiation. We believe in delivering fresh, wholesome food to your pets—just as nature intended.
Can my puppy or kitten eat Rebel Raw? How much should I feed?
Yes, all our food (except our products that have Grind in the name) are formulated for all life stages (puppies, kittens and adults).
Most puppies and kittens can handle a transition to a raw food diet after weaning. Puppies and kittens can eat raw food just like an adult can, no matter the age or breed. The most important time to feed fresh food is when your pet is young. Great nutrition helps build a solid foundation, upon which your puppy or kitten can live long and prosper.
Subscriptions
How do subscriptions work?
It’s simple. You can set your Rebel Raw box to arrive every 1, 2, 3 … 8 weeks. Choose what fits your schedule and freezer space best.
You’re in full control. Just log in to your account anytime to update your box, change your delivery date, or edit your shipping and billing info. No need to contact us (unless you want to—we’re always happy to help).
We’ll send you an email 3 days before your next order is charged so you have time to make any changes. That way, you can count on having fresh food for your pets without the worry.
Can I reschedule my subscription?
Absolutely. You can log in anytime to adjust your delivery schedule. If you’re running low, you can have your box ship sooner. If you want to push your shipment to a later date, that’s easy too. We’ll automatically adjust your future shipments to keep everything on track.
How do I edit my subscription?
You can log in anytime to adjust your subscription.
Do I need to subscribe?
Not at all. We make it easy for you to feed fresh, whether you want to subscribe or order when it suits you. Subscribing is the best way to make sure your fur babies food arrives like clockwork — no last-minute runs or empty bowls. But if you prefer, you can always place one-time orders on your own schedule.
How can I find my tracking information?
As soon as your order ships, we’ll send you an email with the tracking details. You can also log in to your account anytime to check your orders. Once it’s on the way, we’ll update it so you can follow your box from our kitchen to your door.
Packaging and Shipping
What's your shipping schedule?
We ship orders on Mondays and Tuesdays each week (except for the noted holidays). Orders placed by Monday ship that week and orders placed Tuesday or later ship the following week.
UPS will deliver your order in 1 - 3 days after it leaves our kitchen.
Once your order ships, you’ll receive an email with tracking information so you can follow its journey to your door.
Local Atlanta area deliveries are Monday through Friday between 10 am - 3 pm by a local delivery service.
Where do you ship to?
We ship throughout the contiguous US.
How much does shipping cost?
We offer FREE shipping for all orders over $200! (not applicable to Zone 3 locations)
For orders under $200, we offer a flat rate between $20-25 depending on your zone.
What is the order minimum?
Our minimum order size is 4 lb. This is to ensure that there's enough frozen product in the box to make sure everything stays frozen until you receive your order.
Do I need to be home to receive my order?
Nope! You don’t have to be home when your order arrives. But we highly recommend keeping an eye on your tracking details, especially if it’s warm where you live. Our packaging is designed to handle tough conditions, but it’s always best to plan ahead. Be sure to unpack your order and get it into the freezer within a couple of hours of delivery. If needed, consider adjusting your schedule to bring your box inside sooner, your pet’s food will thank you!
How do you package orders to ship frozen?
We ship all our products in curbside recyclable insulation with ice packs and dry ice.
If your order arrives partially thawed or refrigerator temperature, you can simply place everything back in your freezer and let it freeze again. Food that is still cold to the touch can be safely refrozen with no loss of quality.
What is the Rebel Guarantee?
My order arrive and it's not completely frozen. Is that okay?
Yes! If the product is still below 40°F, it’s good to go. We always recommend popping your order into the freezer as soon as you can to keep it at its best.
If your order arrives completely defrosted or warm, please get in touch. We're always here to help!
Getting Started
How long does it take to transition to a raw diet?
Start by introducing about 10% raw food into their current diet. Monitor their stools carefully. If they stay firm and well-formed, that is your sign to gradually increase the raw portion. Continue adjusting the ratio until their entire meal consists of raw food, moving at a pace that keeps their digestion steady.
How long does Rebel Raw keep in the freezer?
All of our food has a “best by” date printed on the label. In general, it stays fresh for about a year in the freezer.
My cat or dog isn't eating the food, do you have any tips?
You’re not alone. Some pets just need a little extra encouragement when trying something new.
(1) Try lightly searing the food on medium heat for about 5 minutes to release the delicious aromas. (2) Mix a small spoonful of Rebel Raw into their current food. Start by replacing about 5% of the meal, then gradually increase to 10%, then 15%, letting your pet adjust at their own pace. (3) Once they’re comfortably eating cooked Rebel Raw, slowly reduce the cooking time and transition to fully raw.
If you’re still having trouble, reach out. We’re happy to help!
How long does the food last in the fridge once thawed?
We recommend feeding our food within 2 to 3 days after thawing in the refrigerator.
Thawing time will vary depending on the size of the packs and your refrigerator’s temperature. Smaller packs, like our 6 oz portions, will thaw much faster than larger ones, such as our 32 oz packs.
Uh oh, my pet’s got diarrhea. Help!
Loose stools can happen during the transition to fresh food, it’s your pet’s system learning to process real, unprocessed ingredients. Give them a little time to adjust. We recommend adding slippery elm bark or plain canned pumpkin to help soothe their tummy during this phase.
It can also help to slightly reduce the amount of Rebel Raw you’re feeding. Stick with that lower amount until your pet’s stools are firm, then gradually increase. For more tips, check out our Welcome Guide.
If the diarrhea keeps happening or starts after your pet has already made the switch to raw, please get in touch with us and your holistic veterinarian.
Why is my pet drinking less water after switching to raw food?
This is totally normal! Raw food naturally contains a lot more moisture than dry kibble.That means they won’t need to drink as much water between meals.
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