Premium ingredients

Real food, real love: Our commitment to quality and care

At Rebel Raw, we're driven by a simple truth: cats and dogs deserve to eat real food. Unlike the overcooked, hard, dry pellets that dominate pet food aisles ā€“ which scarcely resemble anything edible ā€“ real food is vibrant, aromatic, and flavorful, mirroring the quality and essence of the meals we enjoy ourselves. It's sourced from the same trusted suppliers that grace our finest restaurants and supermarkets.

Our commitment to excellence is unwavering. Every ingredient we use is human grade and USDA inspected and approved. We source our ingredients from esteemed restaurant suppliers, local farms, and dedicated human food purveyors, ensuring each batch is as nourishing as the meals we first crafted for our cats and dogs. To this day, we personally ensure the quality of our food by feeding our cats and dogs from each and every batch produced, treating every single one with the same care and dedication as the homemade food we crafted years ago. This underscores our commitment to quality and the trust we place in our food, guaranteeing that what we offer to your cats and dogs is in fact, what weā€™re serving our own.

Embracing local, organic, and ethically raised ingredients whenever feasible, we prioritize animal welfare in every decision. Our chickens are raised and certified under the stringent guidelines of American Humane Certifiedā„¢ standards, ensuring they live in environments that promote their health and happiness. Leading the way in duck welfare, our duck farms adhere to the pioneering Trident Stewardship Duck Care Program, a third-party audited initiative that sets the benchmark for humane duck raising across the industry. Our broader network of suppliers echoes this commitment, chosen for their dedication to sustainability and ethical treatment.

We use organic ingredients where we can as we strive to balance premium quality with affordability, ensuring that the benefits of real food remain accessible. Our selection includes exceptional sources like venison from New Zealand and rabbit from Hungary, alongside predominantly US-sourced ingredients. By eschewing cheap fillers in favor of fresh, whole foods, we guarantee meals that are delicious and deeply nourishing.

At Rebel Raw, every meal is a testament to our love for cats and dogs and our dedication to their health and happiness. It's real food, for real vitality.Ā 

Sourcing information:

All of our meals are made with 100% human grade, restaurant quality, USDA certified, meat, poultry, seafood and produce. We are constantly curating ingredient sources to find the best possible quality coupled with affordability. Listed below are our primary sources, which may occasionally vary depending on availability.

We are proud to serve chicken from the prestigious Springer Mountain Farms, an exceptional and local Georgia chicken supplier. They are American Humane Certifiedā„¢ and never use steroids, hormones or antibiotics. In fact, Springer Mountain Farms employs standards above and beyond what is required to be labeled "Organic." Their chickens are fed a pesticide free, vegetarian diet of corn and soybean without the use of antibiotics, growth stimulants or hormones, or animal by-products. 100% of the corn and soybean is grown in the US.

The standards for organic production allow the use of antibiotics the first days of life, allow the use of animal by-products, do not address food safety or animal treatment, and do not require testing of soil, water, and feed. Springer Mountain Farms believes all the above are essential in providing the safest and highest quality product available that's why they set themselves above organic. They have an on-site laboratory to test soil, water, and feed for contaminants and pesticides. They also go one step further by testing each and every load of chicken before it leaves the facility as a final step to ensure its freshness and safety.

We are pleased to announce that Rebel Raw is committing to align with the Better Chicken Commitment (Version 1) by the year 2028. This standard is endorsed by respected animal welfare organizations across the country, and it reflects our ongoing commitment to ethical sourcing and animal welfare.

Most of our beef is Angus Beef and/or organic, grass-fed and spend their lives on pasture eating grass. All beef is raised by farmers and ranchers who are passionate about bringing safe and wholesome beef to the table and committed to humane handling. Our beef is sourced from US Farms and raised with no antibiotics, steroids or hormones. Angus Beef standards are more stringent than USDA Select, Choice and Prime grades and produces a higher quality meat than Prime.

Our turkeys are sourced from US farmsĀ and raised with no antibiotics, steroidsĀ orĀ hormones with preference given toĀ farms who employ humane raising practices.

Our pork is sourced from US farmsĀ and raised with no antibiotics, steroidsĀ orĀ hormones. Most of our pork is Duroc breed pork, which is known for its superior quality. Duroc pork is the result of a carefully managed pork breeding program, managed and perfected by a family farm. Hogs are bred, born and raised on small farms where family members are involved in the day-to-day management.

Our duck is humanely raised under the Trident Stewardship Duck Care Program. No hormones, steroids or antibiotics are used. The ducksĀ are raised on family owned US farms, in quiet, spacious barns where they have room to roam about and have access to fresh water and feed. The duck feedĀ doesĀ notĀ contain any antibiotics, growth hormones, or RUPPs (Restricted Use Protein Products) like meat and bone meal.

Our rabbits are locally sourced from US farms and Hungary and are hormone, steroid and antibiotic free.

Our lamb is grass fed and pasture raised in Australia. They are 100% free-range and humane raising is traditional and customary in Australia. Lambs freely graze on open pastures, enjoying a variety of grasses as nature intended.Ā They are never administered growth hormones or animal bi-products.Ā Antibiotic use is strictly regulated and only allowed to treat illness which rarely occurs, never given preventatively or as a growth stimulant.

Our all natural venison comes from family farms in New Zealand and are pasture raised on natural grasses. They areĀ raised without the use of hormones or antibiotic growth promotants.

We use a combination of farm raised Canadian and Chilean salmon. All salmon is frozen per FDA guidelines to kill parasites.

We use NOWĀ® Organic Kelp, certified Organic and a trusted source for iodine. It's important to us to only use high quality, lab tested, human grade supplements. Iodine content in kelp varies greatly and using a non-reliable source can negatively impact the thyroid.