Why Raw?
raw food is real food
At Rebel Raw, we believe cats and dogs thrive on the food they were born to eat. Raw feeding isn’t a trend. It’s a return to nature. It’s about giving your dog or cat what their bodies were built for: real, unprocessed, nutrient-rich food. No fillers, no fakes, no compromises.
We make the food nature intended: real, raw meals crafted from fresh produce, premium cuts of meat, bone, and organs.
Tina + Matt,
Co-Founders of Rebel Raw
Why feed raw?
Feeding raw is more than a diet. It’s a transformation. When you switch to fresh, biologically appropriate raw food, you’re supporting every part of your pet’s health.
Healthier skin & shinier coat
Raw diets provide essential fatty acids and nutrients that promote skin health and a shiny, soft coat.
Smaller, less smelly poops
No fillers means more efficient digestion. You’ll see smaller, firmer, less smelly stools.
Improved energy & vitality
Raw food is rich in natural enzymes and nutrients that help pets feel energized, playful, and more like themselves.
Better breath & dental health
Raw meaty bones and fresh ingredients support oral hygiene naturally, without artificial breath fresheners.
Strong immune system
Raw diets support immune function thanks to whole, unprocessed foods packed with vitamins, minerals, and antioxidants.
Weight management
High-protein, low-carb meals help pets stay lean and maintain a healthy weight without constant calorie restriction.
Fewer vet visits
Many pet parents report fewer allergy flare-ups, skin issues, ear infections, and digestive problems after switching to raw.
Just because it's legal
doesn't mean it's healthy
A quick history of kibble
Kibble was invented in the 1950s to repurpose leftover grains and meat industry byproducts into something profitable. Think of it like fast food for pets. It’s cooked at high temperatures, stripped of nutrients, and then sprayed with synthetic vitamins and fats to appear “complete and balanced.”
What’s actually in kibble?
❌ Meat by-products ❌
These can include non-muscle parts like beaks, hooves, and organs unfit for human consumption.
❌ 4D Meats (Dead, Dying, Diseased, or Disabled) ❌
Kibble manufacturers legally use 4D meats, which come from animals that wouldn’t pass inspection for human food.
❌ Artificial preservatives ❌
Kibble often contains BHA, BHT, and ethoxyquin, which are chemicals banned in some countries for their potential link to cancer.
❌ High in carbs ❌
Most kibble is over 40% carbohydrates. Dogs and cats have no dietary need for carbs, and this can lead to weight gain and chronic inflammation.
❌ Mycotoxins and contaminants ❌
Dry food can contain mold toxins from grains, along with bacteria and storage mites that may trigger allergies.
What’s legally allowed in kibble?
Diseased meats are allowed in dog and cat food if rendered at high heat.
Source: AAFCO
Yes, certain carcasses or parts may be rejected from use for humans and processed into animal feed.
Meat and meat byproducts not directly suitable for animal food that are designated as 4-D (dead, dying, diseased or disabled) are considered adulterated—unless processed in a manner that rids them of disease-causing microorganisms prior to becoming animal feed. This is most often done by rendering, which subjects the materials to heat and pressure to eliminate harmful bacteria.
Common rendered ingredients are “meal” powders (e.g., “chicken meal”).
Source: AAFCO
Rendered product from mammal tissues, exclusive of any added blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents except in such amounts as may occur unavoidably in good processing practices.
Unlike meat and “meat by-products,” this ingredient may be from mammals other than cattle, pigs, sheep or goats without further description. However, a manufacturer may designate a species if appropriate (e.g., “beef meal” if only from cattle).
A product needs only 3% of an ingredient to be labeled as made "with" it.
Source: AAFCO
According to AAFCO model regulations, including the words “with” or “similar” allows an ingredient to be included in the product name or anywhere else on the label at an inclusion rate of at least 3% of each named ingredient. “Honest Jack’s Dog Food With Chicken” should contain at least 3% chicken, while “Cynthia’s Super Cat Food with Tuna and Rice” should contain at least 3% tuna and 3% rice.
INTRODUCING
The food
cats and dogs dream of
We make real food with fresh, high-quality ingredients that dogs and cats naturally crave. Every raw meal is crafted to nourish their bodies and satisfy their instincts. This is what they were meant to eat, and they know it from the first bite.
Feed Rebel Raw!
Rebel Guarantee: First order, picky eater? No worries, we’ve got you covered.
Life changing results
Our customers see healthier skin, shinier coats, better digestion, and happier pets—proof that fresh, raw food makes a difference. See what pet parents are saying about their Rebel Raw transformations.
Addison H
"Since switching to Rebel Raw, he’s been so much more energetic, less lethargic, his coat is shiny and soft, and no more fur pulling. He scarfs it down like he’s never eaten anything better in his life and screams when he knows it’s getting close to dinner time."
Patricia K
"My girls are so healthy and having done blood testing on them I see no deficiency at all in their minerals. Every thing is normal!!! It’s crazy too since I began feeding raw from you we never have fleas or ticks get on them and I don’t use any flea tick medication. I swear its the raw food that keeps my girls free of those issues !"
Erin C
"The team goes above and beyond. My girls love their food, never had any issues. Skin and eyes are clear! Cat box doesn’t smell! The quality is insurmountable and so is the staff. Love rebel raw!!"
Ready to make the switch?
Feed Rebel Raw.
See the difference.
