Our story

Our mission is simple: We created Rebel Raw — our website, and our high-quality raw food — to make it easy to feed your dog or cat real raw food. We want your pets to thrive, just as ours have.

We're Matt and Tina, the heart and soul behind Rebel Raw. Our passion project took flight in 2014, when we became obsessed with understanding what was actually in our cats' and dogs’ food. The switch to a raw diet brought about unbelievable health improvements, lighting a fire in us to spread the word about raw food magic and transform the pet food landscape.

Navigating the world of raw pet food was initially overwhelming and the options were underwhelming. It wasn’t easy to feed raw food. Figuring out the right amount to feed and portioning out food was messy and time consuming. These frustrations motivated us to take things into our own hands, quite literally. We started creating raw food meals from scratch, turning our kitchen into a mini-laboratory. This wasn’t just about feeding our fur babies; we were also picturing the perfect customer experience.

After years of dedication, we evolved from a home-based operation to a fully-equipped commercial human food kitchen in Atlanta, giving life to Rebel Raw. For us, it's more than just selling food. We aim to offer a transformative experience for cats, dogs, and their humans. Additionally, we're advocating for a paradigm shift in the pet food industry towards feeding real food. As the Head Rebels, we're dedicated to challenging and improving industry standards for the greater good.

What sets us apart? We're all about providing an exceptional experience. Our focus is to simplify the raw food feeding process, ensuring more cats and dogs lead healthier lives. We offer a variety of portion sizes ranging from 6 oz to 32 oz tailored to your pet's weight, eliminating the need for any portioning, measuring, or mess. Feeding raw has never been easier or more convenient. On the human side of things, we’re proud to offer our team living wages and 100% paid health insurance. We're also deeply committed to supporting local animal charities. We go the extra mile in every way — just like you do for your furry family members.

Tina and Matt Lunalover
Founders of Rebel Raw

Est. 2014

How it started...

Two cats relaxing indoors, one in a chair and the other stretching.

Sookie and Sasha

2013

We initially fed what we thought was the best dry food available, but upon researching raw diets, it made perfect sense to switch. After a few weeks of feeding our cats commercially available raw food we noticed remarkable improvements in their fur, breath, activity level, and overall health. Their coats became softer and shinier, their breath improved, they were more playful, and the litter box was easy to deal with, thanks to small, odorless poops. Their weights stabilized to a healthy range after just a few weeks.


A close-up of a puppy with white and gray fur, resting on a blanket.

When we adopted Victory, our first dog, from Friends to the Forlorn pitbull rescue, we immediately started her on a raw food diet. The compliments on her shiny coat, fresh breath, vitality and perfect physique were endless.

A close-up of a puppy lying down on a blanket.A dog with a purple harness playing with a ball on grass.
Meat grinder on a metal rack with a mixing bowl underneath.Woman happily holding a bag of vacuum-sealed cubes in a living room.

Homemade fresh food journey

2014

As our family grew, buying frozen raw food became expensive and inconvenient. We decided to invest in a meat grinder to make our own raw food using fresh, local meats and vegetables. We diligently researched nutritional guidelines and veterinary advice, ensuring our homemade raw meals were safe and nutritious. Soon, we were also making food for our friends' cats and dogs, who loved it too. After obtaining the necessary approvals and licenses, Rebel Raw was born.

A meat grinder on a metal rack with a bowl underneath.

Today

Rebel Raw has grown into a passionate team of dedicated individuals who work together to make feeding real food to cats and dogs as easy as possible. We’re proud to deliver thousands of meals every month, helping pets thrive and live longer, healthier, and happier lives. While we’ve come a long way, our mission remains the same: providing exceptional customer experiences and making it easier than ever for pet owners to feed their beloved companions real, wholesome food.


On the human side of things, we’re equally committed to our team. We’re proud to offer living wages and 100% paid health insurance because we believe in taking care of the people who help make Rebel Raw what it is today.


In many ways, we’re just getting started, and we’re excited about what the future holds—for the pets we feed, the customers we serve, and the team that makes it all possible.

Group of seven people smiling and posing indoors, some making peace signs.