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32 products
Fresh AF (and fantastic)
A decade of expertise
Crafted with care since 2014. Family-owned, independently operated, and dedicated to real nutrition for cats and dogs.
Real food, real quality
100% human-grade, USDA-certified proteins and produce. Made fresh in our human food-certified kitchen.
Fresh, never outsourced
Produced and packaged in-house every week. No mass production—just fresh, small-batch food.
Nothing but the best
No fillers, no preservatives, no junk. No HPP. Just pure, species-appropriate food.
Balanced for a lifetime
Scientifically formulated to meet AAFCO standards for all life stages—nutrition your best friend will thrive on.
Perfect portions, zero waste
Convenient sizes from 6 oz to 32 oz. No measuring, no mess—just open, serve, and enjoy.
Questions?
Where here to help 👋
Where do you source your ingredients?
Every ingredient we use is human grade and USDA inspected and approved. We source our ingredients from esteemed restaurant suppliers, local farms, and dedicated human food purveyors, ensuring each batch is as nourishing as the meals we first crafted for our cats and dogs.
Where do you make your food?
Every meal is prepared fresh in our FDA commercial food kitchen in Atlanta, Georgia.
We never outsource your pet's nutrition to third parties. No outsourcing or co-packers are ever used. We believe in taking care of each step of the process so we can inspect every ingredient, rigorously test for safety, and provide only the highest quality meals from small batches.
How do you formulate your recipes?
Our food is scientifically formulated with professional pet food formulators. Their qualifications include DVMs, Certified ACNs, canine and feline nutritionists and nutrition researchers.
All of our foods (except our products that have the word "Grind" in the name) are formulated to meet or exceed AAFCO standards. Detailed nutrient analyses, including kilocalories, are available in the details section of each product. See our Nutritional Data page to view all the nutrient analyses for all our foods.
How do you keep food cold during shipping?
All our shipping orders are carefully packed in durable cardboard boxes with curbside recyclable, paper-based insulation. To maintain a safe temperature during transit, we add a combination of dry ice and ice packs, ensuring your order arrives fresh and ready for your pet.
How much is shipping and when do you ship orders?
We ship nationwide across the U.S. and offer FREE shipping on all orders over $200 (excluding Zone 3). For orders under $200, a flat shipping fee of $20–$25 applies, depending on your zone.
We ship orders every Monday and Tuesday. Orders placed by Monday will ship within the same week, while orders placed on Tuesday or later will ship the following week.
Do I need to subscribe?
Not at all! While subscribing makes it easy to keep your pet’s meals stocked without thinking about it, you can always place one-time orders whenever you need.
Question not answered here? We have more answers in our Help Center.
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