Well, it is everything our former food was, but better in every way. Their processing and packaging eliminate the oxidized surface and all that there is is fresh, raw meat, with all the trace organs and things that make for a perfectly balanced diet. The proof is in the results. They love it more than any food that we have ever used before. Their coats are softer. Our oldest cat is more interested in playing now and his breath is no longer smelly. The food bowls clean so easily after they have scoured them and they are all generally less skittish.
Also, the packing and shipping job on our orders are a marvel of engineering, with the food arriving still frozen rock hard. We could not feel more grateful that this company has put high ethical standards into their products and business practices. It is a huge load off of our minds that our guys can now eat high quality, healthy food all delivered to our door.