New names, same great food

Jan 13, 2023
Big news — new names, same great food! Our company was founded on rebelling against mainstream commercial pet food and offering something very different — real food for cats and dogs. And now, the names of our foods reflect that non-conventional spirit in which our company was founded. We're excited to introduce new, fun product names and color schemes that better represent the personality of our brand.

What do you need to do? Nothing is changing aside from the names. All of the food is the same. You can expect the same premium quality; local and fresh, complete and balanced, pure and simple, and sizes that fit your pet's needs and your life. Expect to see the changes within the next few weeks as we update our website, the labels, and brand identity.

Subscription orders will be adjusted to the new names. Same food, same price, new names.

Dog Food

Old Name New Name
Chicken Complete Comfy Chicken
Beef Complete Besties Beef
Turkey Complete Flirty Turkey
Duck & Salmon Complete What the Duck
New Perfectly Pork


Cat Food

Old Name New Name
Fine Chicken Complete Mystic Chicken
Fine Chicken & Salmon Chicken with Salmon Vibes
Fine Turkey & Beef Complete Wonder Turkey
New Magic Rabbit