New names, same great food

Big news — new names, same great food! Our company was founded on rebelling against mainstream commercial pet food and offering something very different — real food for cats and dogs. And now, the names of our foods reflect that non-conventional spirit in which our company was founded. We're excited to introduce new, fun product names and color schemes that better represent the personality of our brand.

What do you need to do? Nothing is changing aside from the names. All of the food is the same. You can expect the same premium quality; local and fresh, complete and balanced, pure and simple, and sizes that fit your pet's needs and your life. Expect to see the changes within the next few weeks as we update our website, the labels, and brand identity.

Subscription orders will be adjusted to the new names. Same food, same price, new names.