Fresh AF (and fantastic)
A decade of expertise
Crafted with care since 2014. Family-owned, independently operated, and dedicated to real nutrition for cats and dogs.
Real food, real quality
100% human-grade, USDA-certified proteins and produce. Made fresh in our human food-certified kitchen.
Fresh, never outsourced
Produced and packaged in-house every week. No mass production—just fresh, small-batch food.
Nothing but the best
No fillers, no preservatives, no junk. No HPP. Just pure, species-appropriate food.
Balanced for a lifetime
Scientifically formulated to meet AAFCO standards for all life stages—nutrition your best friend will thrive on.
Perfect portions, zero waste
Convenient sizes from 6 oz to 32 oz. No measuring, no mess—just open, serve, and enjoy.
Vets and experts love us
Purely Raw: Purely Better
Why fresh wins
Happy and Healthy
Increased vitality, more energy, stamina and a longer life. Fewer overall ailments and less vet visits.
Gorgeous Smile
Great oral health, keeps teeth clean, and breath minty fresh.
Optimal Digestion
Smaller and less smelly poops that disintegrate naturally. Real food with no fillers means less waste.
Shine On
Healthy omega fats nourish the skin from within, resulting in a shiny, soft coat that's simply beautiful.
Where real food meets real love
At Rebel Raw, we treat your cats and dogs like our own. What started in our kitchen in 2014 as a mission to improve our pets’ health has grown into a labor of love for pets and their people.
Frustrated by the challenges of feeding raw, we created easy, mess-free meals that make feeding real food simple and convenient. From portioned servings to expert guidance, we’ve designed an experience that puts pets’ health and happiness first.
From our small HQ in Atlanta, we’re on a mission to change the pet food industry, one healthy meal at a time. Join the Rebel Raw family and experience the difference. Read our full story >
Tina, Matt, Victory
Founders
